Our New Brand - amika
Founded in Brooklyn New York, Amika is a professional line of haircare and tools. Amika is the antithesis of a fabulous brand. Instead of purveying 'unattainable perfection', the Amika brand believes in idiosyncratic and totally individual version of beauty.
The result is a culture of inclusion and positivity, all while delivering 'puddles of fun' and 'sunny disposition' from looking at the packaging #HairRebellion
Amika stands for;
Amika products are like a good friend - straight forward, dependable and fun to spend time with. Amika is obsessed with Super- Fruit, Sea Buckthorn Berry, it’s included in every hair product.
All Amika products are vegetarian friendly, cruelty free and free from sulphites, phthalates and artificial colour.
We had a fabulous day of training with Jenna Shafer all the way from New York.